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Website hopes to involve Hispanic community in search for Rachel Morin’s killer

rachel morin photo
Posted at 12:25 PM, Sep 13, 2023
and last updated 2023-09-15 08:24:04-04

HARFORD COUNTY, Md. — The search for Rachel Morin's killer continues and the law firm representing her family is launching a new digital campaign to expand those efforts.

Morin's body was found on the Ma & Pa trail just over a month ago.

Police caught a major break in the case whenDNA foundat the scene matched an assault case based in Los Angeles.

The Harford County Sheriff's Office later released video of her suspected killer in hopes that someone would come forward with his identity.

To expand those efforts, the law firm of Rice, Murtha, Psoras is launching the digital campaign in Spanish to help reach the Hispanic community.

The top of the page reads in Spanish "Can you help identify this individual?"

"The decision to initiate this campaign is rooted in our commitment to finding Rachel's killer and the belief that every community member's assistance is invaluable in the pursuit of justice. We have reason to believe that individuals within the Hispanic community may have valuable information that could aid in identifying the suspect,' the law firm said in a press release.

The family knew it was time to add a new course of action when they realized not everyone was getting the news of what happened.

"The two canvassings that we already had, we discovered an extremely large population of the Bel Air Hispanic community had absolutely no idea that a crime had been committed,” said Matthew McMahon, father of Morin's first child.

The campaign will leverage various online platforms and communication channels to ensure that Spanish-speaking individuals in Maryland, Harford County, and Los Angeles, CA, are informed about the crime and provided with access to the video footage of the suspect.

"We can target specific areas and we can target specific websites as well as Spanish speaking websites to narrow down our group of people that we're trying to reach," said Rice.

To view the landing page for the campaign, click here.

RELATED: In Focus: The Rachel Morin murder investigation