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New 'Look Alive' pedestrian, bicyclist safety campaign launched for Central Maryland

Posted at 6:21 PM, Jun 03, 2019
and last updated 2019-06-04 09:14:20-04

TOWSON, Md. — As summer approaches, Maryland transportation and law enforcement officials are launching a new pedestrian and bicyclist safety campaign called 'Look Alive. '

"Drivers, pedestrians and bicyclists alike must all take responsibility to look up, look out, and look alive," said MDOT MVA administrator Chrissy Nizer.

133 pedestrians and six bicyclists were killed on Maryland's roads last year, and half of those deaths happened in the greater Baltimore region.

"These are mothers, brothers, sisters and friends – empty seats at the table," said Nizer.

"The loss of life is very personal, and one life is too many," said Baltimore County Executive Johnny Olszewski.

The Look Alive campaign features Signal Woman, encouraging pedestrians to be more alert and use cross walks.

"The campaign also reminds drivers to look for bicyclists and pedestrians, stop at cross walks, yield when turning, and obey speed limits," said executive director of Baltimore Metropolitan Council Michael Kelly.