The NFL's month long initiative to raise awareness for breast cancer will come to an end.
The league is ending Pink October and instead, teams will be able to chose which cancer charity they want to support, according to Fox Sports.
The campaign will still be called "A Crucial Catch," but it won't be dedicated to just one charity.
“It’s a balancing act,” said Anna Isaacson, the NFL’s VP of social responsibility. “We have seen a lot of success in having focused, strategic campaigns. Focusing on one cause, fundraising for it, bringing it to life, choosing a message, spreading word among our fans. We are committed to that. But we are also committed to making sure the voice of our clubs are heard and making sure the voice of our players is heard.”
The NFL said it has raised more than $15 million for the American Cancer Society thanks to its breast cancer program over the past eight years.
There's no word on which charity the Ravens will chose to support. Would you like to them support next October? Comment on our Facebook page.
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