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Dunkin' could dump 'Donuts' from its name

Posted: 9:10 AM, Aug 04, 2017
Updated: 2017-08-04 09:10:02-04
Dunkin' could dump 'Donuts' from its name

Dunkin' is thinking about dumping "Donuts" from its name.

A new location of the chain in Pasadena, California, will be simply called Dunkin', a move that parent company Dunkin' Brands Inc. calls a test. The company says a few other stores will also get the one-name treatment.

The chain wants people to think of its stores as a destination for coffee, although it will still sell doughnuts.

Dunkin' Donuts said it won't make a decision on whether it will change its name until late next year, when it expects to start redesigning stores.