Dunkin' is thinking about dumping "Donuts" from its name.
A new location of the chain in Pasadena, California, will be simply called Dunkin', a move that parent company Dunkin' Brands Inc. calls a test. The company says a few other stores will also get the one-name treatment.
The chain wants people to think of its stores as a destination for coffee, although it will still sell doughnuts.
Dunkin' Donuts said it won't make a decision on whether it will change its name until late next year, when it expects to start redesigning stores.
