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Utah boy selling 'ICE COLD BEER' results in several calls to police

Posted at 11:14 AM, Jul 17, 2019

BRIGHAM CITY, Utah — A boy in Utah with a unique marketing strategy caught some attention from police.

According to a Facebook post from the Brigham City Police Department, the boy was holding up a sign that said, "ICE COLD BEER."

But if you get a little closer to the sign, in small letters above "BEER" was the word "root."

That's right. The kid was selling root beer.

"This young man, in the area of 600 South 200 East, has a twist on a lemonade stand. Yep, he’s selling beer ... ROOT BEER, that is," the Facebook post said.

They said the boy's marketing strategy resulted in several calls to the police.

However, the boy's business has been good.

This story was originally published by Lisette Lopez on KXXV .