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Target thanks front-line employees with bonus

Retailers Wearing Masks
Posted at 4:15 PM, Jan 25, 2021

Target announced Monday that all of its front-line hourly workers will receive a $500 bonus after the retailer encountered a bump in holidays sales in 2020.

The company said that it had a 17.2% growth in comparable sales in November and December 2020 compared to 2019. Much of that growth was seen in digital sales, with a growth of 102%, largely due to Target’s same-day online ordering features.

The latest bonus for many will be the third and largest one given by the company. In July, Target gave all of its front-line staff $200 bonuses. Then in October, 350,000 front-line workers saw $200 bonuses. Target said that 375,000 front-line workers will receive the latest round of bonuses, including seasonal workers.

Target also said that those who manage front-line employees will see bonuses of $1,000 to $2,000.

Target shared the story of a number of employees who described how the set of bonuses impacted them.

“I was able to save money with the added pay and bonuses and pick up additional hours when so many others around me in my community were out of work. I did my best to help them all, too. In the end, this year I was able to reach my goal of buying my very first house where me and my daughters could feel like we had a home that was truly ours,” said Poresha Fate, a warehouse team member in Midway, Georgia