You only pick the best shots for your Facebook profile picture because you know it's how people judge you.
Businesses have to do the same thing. Social media can make a company successful, or bring it to it's knees.
Chief technology officer at CapTech, Vinnie Schoenfelder coaches companies on making the most of their online identity. He joined ABC2's In Focus to discuss how you can improve your company.
See video above for full interview.