Ice Bucket Challenge is taking America's charitable giving by storm

Posted at 3:42 PM, Aug 18, 2014

Martha Stewart did it. So did Justin Timberlake, Jimmy Fallon, Roger Goodell, Carson Daly, the New England Patriots, Ethel Kennedy, Adam Zuckerberg, Knightro the University of Central Floria mascot and probably someone you know.

They accepted the Ice Bucket Challenge, a charitable craze that has burst into America's bloodstream. I'd say it's warming the blood, but everything below my skull is currently frozen.

Having a bucket of ice water dumped on your head will do that. There are other risks, such as being exposed to the sight of New Jersey Gov. Chris Christie in a wet T-shirt. But temporary blindness is a small price to pay if it helps defeat ALS.

That's amyotrophic lateral sclerosis. The name is so clunky, it's been referred to as Lou Gehrig's disease since the baseball legend died of it 73 years ago. All that time, and there's still no cure.

Almost 6,000 Americans are diagnosed with it every year. One was Pete Frates, a former pitcher for Boston College. He posted a video on Facebook of himself being doused a couple of weeks ago, and a social-media phenomenon was born.

The rules are simple. The person getting drenched challenges three more people to do the same. The video gets posted, and those people have 24 hours to respond.

They either get iced or donate $100 (less is acceptable, of course) to an ALS charity. Then they dare three more people to take the challenge.

For instance, Christie challenged Zuckerberg, who got all wet and challenged Bill Gates. There was no word at this writing whether the world's richest man would take a freezing shower.

The world's most powerful man declined. President Barack Obama was challenged by Kennedy after her 86-year-old body was drenched recently. Hillary Rodham Clinton probably would have volunteered to dump a bucket of water on the president, but he opted to donate $100 to the cause.

What do I have in common with people such as Obama, Zuckerberg, Fallon and Stewart?


I'm pretty much a nobody. I also still want to ram my car into any vehicle sporting a "Baby On Board" sign. I hate fads, but I like an easy column and know the Ice Bucket Challenge is worth promoting.

A few skeptics aren't so sold. Time's website deemed it "problematic in almost every way." Slate described it as a "viral phenomenon whose ostensible purpose is to raise money for charity."

They contend the real purpose is to give people an excuse to preen and promote their virtuosity. They point out that the Ice Bucket Challenge's origin is sketchy, since there were similar challenges before Frates came along.

They also say getting ice dumped on one's head is an excuse not to donate. Don't tell that to The ALS Association.

As of mid-August, it had received $7.6 million in donations since July 29. Last year's take in that period was $1.4 million.

NASCAR driver Brian Vickers takes the Ice Bucket Challenge, earlier this month. (Photo: Getty Images)

I will admit the challenge has some problems. Like narrowing down the list of people you'd like see get a bucket of cold water dumped on their heads.

As I prepared for my drenching Thursday on the roof of the Orlando Sentinel newspaper building, names such as Bill O'Reilly, Donald Sterling, Dwight Howard and Al Sharpton came to mind. The problem is, they don't know I exist.

Co-workers shouted suggestions. Mike Bianchi, sports columnist and radio star, kindly volunteered to handle the bucket chores. Nobody had actually challenged me, so I preened and started the video by yelling that I'd accepted Timberlake's challenge.


There are many descriptive words I could use to describe the feeling, but let's just settle on "refreshing."

As for my three challenges, I looked into the camera and called out Bianchi and Orlando Mayor Buddy Dyer (who barely knows I exist). Then I shot for the moon.

"And Vladimir Putin!"

You laugh, but think about it. Russian spies monitor U.S. Web traffic, so they might flag my video.

What better way for Putin to show his soft side than by donating a few rubles to charity? Or better yet, he could return Crimea to its rightful owners.

We also know Putin loves to one-up Obama almost as much as he loves to show off his chest. This would allow him to do both.

In all seriousness, ALS isn't just an American disease. It's currently a death sentence for thousands around the world.

So come on, Vlad.

If Ethel Kennedy can stand the Siberian treatment, surely you're man enough to meet the challenge.
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