Could NBA become first major US sport with ads on jerseys?

Posted at 10:44 PM, Oct 13, 2014

Will your favorite NBA stars soon look like NASCAR drivers?

Thanks to the NBA's new nine-year, $24-billion media deal, ads on jerseys could be coming sooner rather than later. 

Sports Business Journal reports ads on jerseys were part of that giant deal, though the specific details of it have not been hammered out quite yet. 

The outlet writes, "Under the new TV deals, NBA teams maintain the rights to sell the jersey advertising, which has an estimated value ranging from around $800,000 for small-market teams like the Memphis Grizzlies to more than $10 million for large-market teams like the Los Angeles Lakers."

It'd be an unprecedented move if it goes into place as none of the other major American sports have taken that step.

If you look at the NFL and MLB, you won't see any ads on their jerseys, aside from maybe logos by the jersey manufacturers or ads on the playing field walls. 

And the NHL is the same. No ads on jerseys – yet.

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