BBC Music launches with star-studded video, 27 celebrities unite for performance

Posted at 10:48 AM, Oct 09, 2014

BBC has launched its latest venture, BBC Music, with a bang — 27 musicians from a wide range of genres and the 80-piece BBC Concert orchestra joined to perform The Beach Boys' song "God Only Knows," in a video that's quickly going viral.

Elton John, Lorde, Pharrell, Chrissie Hynde, Bryan May, Kylie Minogue and others join Brian Wilson in the video, with each artist putting their own spin on the lyrics.

The star-studded video was filmed at the Alexandra Palace Theatre in north London, where the BBC first broadcast 90 years ago. 

BBC has called BBC Music “an ambitious wave of new programs, innovative partnerships and ground-breaking music initiatives that amount to the BBC’s strongest commitment to music in 30 years.”

The Guardian reports that the song will be released as a single to raise money for the BBC’s Children in Need appeal.

Watch the video below and tell us what you think.