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Cash Nickerson - Negotiation As A Martial Art

Posted at 1:57 PM, Sep 28, 2021
and last updated 2021-09-28 13:57:44-04

We all negotiate, whether purchasing a car, making multi-million-dollar deals or deciding who will take the kids to practice. Even though it happens every day, we don't teach negotiation as a skill. As a result many people think negotiations are harsh and both sides come with their mind made up and their swards drawn, but it shouldn't be that way.

Cash Nickerson is the author of Negotiation as a Martial Art: Techniques to Master the Art of Human Exchange. The book teaches that negotiation, like the martial arts, is full of nuance, and if you are disciplined, know yourself, and are willing to have an open mind, you will set yourself up for success.

Learn more and buy the book here.