Alzheimer’s disease is America’s 6th leading cause of death and affects more than 5 million Americans and more than 16 million family caregivers. Early detection can make a significant difference in living with the disease and managing disease-related challenges, but many families struggle to take the first, necessary steps. June is Alzheimer’s & Brain Awareness Month (ABAM). This year, a new campaign from the Alzheimer’s Association and the Ad Council encourages families and arms them with tools to have important conversations that can improve their care and lives with Alzheimer’s.
Close family members, who know their loved ones best, are typically the first to notice memory issues or cognitive problems, but they are often hesitant to say something – even when they know something is wrong. The new campaign targets family members and features real stories, encouraging people to notice the signs, trust their gut, and start a conversation. By showing real, relatable stories, the ads help normalize a difficult conversation and offers tools to help.
Learn more here.