The ‘Whole-Brain Leadership: The New Rules of Engagement for the C-suite’ report from Accenture Strategy – which interviewed 200 C-suite executives and surveyed more than 11,000 employees and consumers globally – identified a new group of employees and consumers – dubbed the ‘Pathfinders’ – that share a common mindset about how business needs to change. Pathfinders are five times more likely to take action in numbers against their employer, and 61 percent have already taken disruptive action by voicing their disappointment as a customer.
They are motivating bosses to implement a human-centred approach to leadership, balancing “left” (scientific) brain skills with increasingly valued “right” (creative) brain skills, such as empathy, self-awareness and intuition. Companies that take a ‘whole-brain’ approach to leadership will generate on average 22 percent higher revenue growth over the next three years. Pathfinders are demanding a new type of leadership, one that is more human-led which emphasis right-brain skills and strategies.