BARK, the "dog-obsessed company" known for BarkBox and BARK Air, is putting a pause on the old way of doing things and looking for new paws to lead the way.
WATCH: Thanks to BARK, your dog could get 50,000 and help lead a company
The new direction has been dubbed “Co-Owned by Dogs.” This is the company's way of taking its dog-first approach to the next level.
An actual dog will be hired to serve in an actual advisory role to the company's CEO and receive $50,000 in cash compensation (plus perks!).
So it will actually be letting its bark be heard at quarterly leadership meetings through a telepathic dog communicator.
The K-9-in-chief will also choose what dog charity will first get a $50,000 donation from BARK.
The Chardog will also lead a Dog Committee, a group of BarkBox and Super Chewer subscribers who will help mold everything from toy and treat development to the charitable causes BARK supports.
Is your dog ready for a new role? Applications are now open for Chairdogs.
