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Survey: Under Armour isn't engaging teens

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Posted at 6:04 AM, Apr 12, 2018
and last updated 2018-04-12 06:04:47-04

Under Armour is struggling to engage teens.

A new survey says Under Armour is falling behind Adidas. 

It says Adidas' retro category is more successful.

The researchers measure trends and spending patterns online and other outlets. 

Under Armour was also considered the "old" brand that boys are no longer wearing.