Under Armour names Patrik Frisk as new president

Posted at 8:22 AM, Jun 27, 2017
and last updated 2017-06-27 17:53:03-04

Under Armour announced Patrik Frisk will take over as the company's president and Chief Operating Officer beginning July 10.

Frisk will report directly to Kevin Plank, who will serve as chairman and Chief Executive Officer. Frisk will be responsible for the company’s go-to-market strategy and long-term growth plan, according to a news release.

"Patrik's global experience in brand building, including a proven and disciplined record of driving growth, while enhancing profitability and efficiency, will be instrumental as we work to transform our business model to deliver long-term value for our consumers, customers and shareholders," Plank said in a news release. "The opportunity to leverage our strengths – innovative product, brand strength, premium sports marketing assets and unparalleled consumer connections – within an increasingly more digital ecosystem has never been greater."

Frisk, most recently the CEO of footwear company The ALDO Group, has nearly 30 years of experience in the apparel, retail and footwear industry. He also spent 10 years as the Coalition President of Outdoor Americas with the VF Corporation.

The company also announced, “strategic executive changes to align its organizational structure to better leverage its digital business, support its move toward category management, and drive greater operational efficiency across the organization.”

Paul Fipps, the company's Chief Information Officer, has been named Chief Technology Officer. He will oversee all aspects of engineering to support Under Armour's web and mobile applications, information technology and real estate functions.

Colin Browne has been named Chief Supply Chain Officer, now responsible for all global operations related to product sourcing and logistics. He came to Under Armour in 2016 as president of global sourcing.