Under Armour launches #ImPretty campaign

Posted at 6:30 AM, Mar 15, 2017
and last updated 2017-03-15 08:24:58-04

Baltimore-based company Under Armour launches a new digital campaign for women.

The #ImPretty campaign was revealed in an Instagram post Tuesday. 

The campaign focuses on the impact women can make through their careers and hobbies. 

Under Armour says the mission of the campaign is to show that judging someone solely by their looks is unfair.