Under Armour has inked a 10-year deal to provide uniforms for Major League Baseball players, beginning in 2020, the company announced Monday.
The company said it will be the exclusive provider of all on-the-field uniform components. Fanatics, a sports merchandise retailer, will be granted product licensing rights to manage the manufacturing and distribution of fan gear.
"Under Armour is proud of our long-standing relationship with MLB and we look forward to this exciting next chapter. This is a watershed moment for the Under Armour brand as this partnership with MLB and Fanatics furthers our collective dedication to bringing passion, energy and innovation to the game of baseball," Under Armour CEO Kevin Plank said in a news release. "Under Armour's goal is to engage and excite MLB's incredibly diverse fan-base across America and around the world, and grow the game for the next generation of great athletes."
Michael Rubin, executive chairman of Fanatics, said in a statement that "both Fanatics and Under Armour get to do what each does best, while joining forces with an innovative and tech-savvy league to help grow the game of baseball through a pioneering new business model better suited to today's digital economy."
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