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Sales of actual pumpkins declining

Posted: 3:48 PM, Sep 14, 2015
Updated: 2015-09-14 19:48:20Z

Are you craving pumpkin spice everything? 

You aren't alone-- according to Nielsen, which tracks consumer behavior, 37 percent of U.S. shoppers purchased a pumpkin-flavored product last year. Such products, which have become synonymous with autumn, accounted for $361 million in sales in the last year, having spiked by 79 percent since 2011. 

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On the other hand, sales of fresh pumpkins have declined since 2011, with 8.6 million fewer pumpkins being sold, a Nielsen analysis found. 

The most popular pumpkin products are pumpkin pie filling, with almost $135 million in sales last year, cream ($48 million) and coffee ($32.6 million). 

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