The Better Business Bureau has revoked its accreditation of My Pillow, Inc. due to the company's failure to adhere to the agency's requirements and a series of consumer complaints.
My Pillow, a Minnesota-based company, sells its pillows online, through TV infomercials and in third-party stores such as Wal-Mart and Target.
According to its official website, the BBB gave My Pillow an "F" rating and also pulled its accreditation of the company as the result of two primary issues:
- My Pillow's "buy-one-get-one-free" promotion. According to BBB guidelines, a sale or promotion can only be offered for a limited time. However, My Pillow customers are able to use the BOGO sales code or promotional price, even if it's not advertised. Because there is no time-limit on this promotion and customers can access this special price anytime, the BBB claims this is not a promotion or sale, but rather the product's regular price. As a result, the BBB believes My Pillow's pricing policy is deceptive and violates the agency's rules.
- My Pillow's advertising practices. The BBB also cites a series of consumer complaints about My Pillow's advertising regarding its BOGO offer. My Pillow customers reported confusion over My Pillow's deal because two versions of the product are sold: one at retail stores (the standard pillow) and one online (the premium pillow). Premium pillows are exclusively sold online and standard pillows can only be found at retail stores. This is not made clear in My Pillow's advertising, according to customers and the BBB.
My Pillow owner and CEO Mike Lindell told Sacramento-based KXTV that the company would not immediately stop its BOGO promotion, but "would look at changes in 2017."
Lindell released the following statement on Monday, Jan. 2:
MyPillow was built on our dedication to our customers' satisfaction. We run sales and specials for our customers, so that we can give as many people as possible the chance to have a great night’s sleep. Naturally, I am terribly disappointed by the BBB's decision. When I started MyPillow more than 11 years ago, I handled each and every customer call personally. To this day, I train all of our customer service representatives with one thing in mind, we take care of our customers because we owe them our success. We have sold more than 25 million MyPillows, but we will continue to treat each and every customer like they are our only one. From myself and our 1,500 employees, we want to thank our loyal customers.
This is not the first time My Pillow has run into issues with its advertising. In October 2016, the company was sued in California for making claims that My Pillow helps with health conditions such as sleep apnea, insomnia, fibromyalgia and Restless Leg Syndrome, yet these claims were not proven with scientific evidence.
The company settled the case and paid $995,000, as well as an additional $100,000 to shelters for homeless people and domestic violence victims, according to NBC News.
Lindell stands by his product and his company, though.
"We did nothing wrong. We did not make any misleading claims," MyPillow CEO Michael Lindell told NBC News. "Rather than fight this, I made a business decision to prevent long and costly litigation, pay this and move on."