An estimated 550,000 podcasts are available on iTunes with approximately 8,000 new shows added each week listened to by 73 million people monthly.
Podcasting is one of the best ways for businesses to generate new clients by offering a platform to build brands by communicating messages in alignment with individual business philosophies.
Business owners are using podcasts as an effective content marketing strategy. They can change the conversation happening in a specific industry by being positioned as an expert and hosting guests provide additional professional perspectives.
Learn more about producing your own podcast here.
