Gillette sales slumping due to less shaving

Beards are apparently making a comeback in the United States, and that's hurting Gillette's bottom line.

Recent consumer research shows some men are growing full beards and goatees, while others are simply shaving them less.

Gillette says men in developed markets are getting in about two fewer shaves on average per month than they did a decade ago.

Gillette's North America Vice President says that's likely because skipping a shave here and there isn't considered lazy or disrespectful these days.

Neilsen data indicates manual razor and blade sales in the U.S. have dropped each year for the past three years.

 

Print this article Back to Top